How to Build Backlinks in Vietnam for Crypto Projects

Vietnam has emerged as one of the most active and promising markets for cryptocurrency adoption in Southeast Asia. With a young, tech-savvy population and strong grassroots enthusiasm for blockchain, it’s no surprise that Web3 founders are increasingly eyeing Vietnam not just as a user base—but as a critical part of their SEO strategy.

For crypto projects looking to grow their search visibility in the Vietnamese market, regionally tailored link-building is not optional—it’s essential. In this article, we’ll explore how to build crypto backlinks in Vietnam, share outreach opportunities unique to the local landscape, and outline best practices that respect Vietnam’s cultural and digital norms.

Why Vietnam Is a Strategic Market for Crypto Projects in 2025

Vietnam consistently ranks among the top countries in crypto adoption, with Chainalysis placing it at the top of its Global Crypto Adoption Index in 2021 and still in the top tier as of 2025. Factors that make Vietnam a strategic Web3 growth market include:

Young population: Over 70% under the age of 35, highly engaged with mobile apps, DeFi platforms, and play-to-earn games.
Strong grassroots interest: Crypto and blockchain education is community-driven, making social proof and trusted voices vital.
Rising investor appetite: Vietnamese users are active on Binance, KuCoin, and local exchanges like Remitano and ONUS.
Web3 gaming boom: Vietnam is home to major blockchain game studios like Sky Mavis (Axie Infinity).

To reach these audiences, projects must rank well in Vietnam’s Google SERPs, which means earning local backlinks that demonstrate regional authority and trust.

The Role of Vietnamese Backlinks in Local Crypto SEO

Backlinks have always been one of Google’s strongest ranking signals. But in competitive and fast-evolving niches like crypto, the source of a backlink matters just as much as the quantity. In Vietnam, where consumer trust is deeply influenced by community reputation and local media validation, Vietnamese backlinks offer SEO and brand credibility advantages that foreign backlinks often can’t.

1. Local SEO Boost in Google Vietnam

Vietnamese backlinks signal to Google that your website is contextually relevant for Vietnamese users. When these links come from Vietnamese IP domains (.vn) or well-established Vietnamese publications, they help your pages rank higher on Google Vietnam (google.com.vn) and in search results filtered by location or language.

For instance, if you’re targeting the keyword “ví tiền điện tử tốt nhất Việt Nam” (best crypto wallet in Vietnam), backlinks from trusted Vietnamese tech blogs or news sites can help Google associate your site with that search intent more effectively than a backlink from an unrelated global blog.

2. Enhanced Visibility in Vietnamese-Language Search Queries

Many crypto users in Vietnam search in Vietnamese or use mixed queries like “mua bitcoin bằng VNĐ Binance.” Without Vietnamese anchor texts and local backlinks, your content may not appear in these searches—even if your platform is relevant.

Vietnamese backlinks help your site:

Appear for localized long-tail keywords
Rank in Vietnamese-language snippets and articles
Show up in news carousels when syndicated by local media

This gives you a strong organic visibility edge over international competitors that neglect local SEO.

3. Improved Brand Trust and Community Acceptance

Crypto audiences in Vietnam are tight-knit and highly skeptical. New projects that don’t appear on trusted Vietnamese sources often get ignored, especially during IDOs, exchange listings, or NFT launches. When your brand is mentioned (and linked) in credible sources like Coin98, Tapchibitcoin, or Cafebiz, it functions as an endorsement that:

You’re active in the local ecosystem
You respect Vietnamese communities
You’re not a fly-by-night foreign project

In crypto, perceived trust = conversion rate. A Vietnamese backlink does more than improve SEO—it opens the door for community engagement, influencer partnerships, and user onboarding.

4. Supports Multi-Language Content Clustering

For Web3 projects offering Vietnamese versions of their platform or whitepapers, Vietnamese backlinks help index and prioritize those language-specific pages. Linking directly to your /vi or /vn URLs (e.g., yourproject.com/vi/tokenomics) ensures:

Search engines correctly identify localized content
Your Vietnamese pages are not overshadowed by the English ones
You build topical authority in both languages

This is essential for Web3 projects that take localization seriously and want to maintain high-quality crypto backlinks Vietnam across all language versions.

5. Signals Community Relevance in a Social-Driven Market

Unlike Western markets where SEO and PPC dominate the funnel, Vietnam’s crypto market is socially driven. Content from forums, group chats, influencers, and blog comments often drives the first exposure. If those mentions link to your content, you gain contextual backlinks from high-trust domains, even if they’re not high DR (Domain Rating) sites.

These include:

Facebook posts or blog reviews that link to your homepage
AMA recaps posted in Telegram channels with links to your docs
Vietnamese-language YouTube videos with links in the description

These “informal” backlinks don’t just boost SEO—they send qualified traffic that converts better because it comes with social proof.

Outreach Opportunities via Local Crypto Communities

Vietnam’s crypto culture thrives in social-first environments, where trust is built through dialogue and local engagement. To complement your backlink strategy, engage with:

Facebook Groups

Vietnam Blockchain Community – 150K+ members, often open to project updates.
Crypto Viet Nam – Focuses on airdrops, news, and trading tips.
NFTs and Web3 Games Vietnam – Good for P2E projects and launch promotions.

Telegram Channels

Channels like “Crypto Life Vietnam,” “Coin98 Community,” and “Remitano Vietnam” host AMAs and allow sponsored posts.

YouTube Influencers

Notable names: CryptoViet, AnhReviewCrypto, Coin28, and Ngọc Huy Crypto.
Work with influencers to generate review content with video descriptions linking back to your site.

Discord Communities

Game guilds such as Ancient8 or GuildFi Vietnam often run community spotlights or partnership news.

By building rapport in these spaces, you can earn links naturally through shout-outs, AMAs, and collaborative content.

Dos: Best Practices for Effective Outreach in Vietnam

1. Use Native Vietnamese in Your Communications

Most Vietnamese publishers, especially independent blog owners and community moderators, prefer to communicate in Vietnamese. Even if they understand English, an email written in Vietnamese shows respect and cultural localization. Avoid using machine translation—partner with a fluent speaker or agency familiar with crypto vocabulary.

Pro tip:Vietnamese crypto slang (e.g., “coin rác” for meme coins, “bắt đáy” for buying the dip) is used often in informal communication. Knowing this adds authenticity to your pitch.

2. Offer Value, Not Just Exposure

Publishers in Vietnam are often overloaded with generic pitches like “We’d like to guest post on your site.” That doesn’t work anymore. Instead, offer something tailored:

Educational content their audience will appreciate
Exclusive insights or data on your product launch
Local user incentives (e.g., referral codes for Vietnamese users)

The more relevant and useful your pitch, the better your chances of getting accepted.

3. Build Real Relationships Before Asking for Links

Vietnamese publishers value trust and community. Instead of immediately asking for a guest post or mention:

Join their Facebook group and comment on discussions
Attend their online AMAs or webinars
Follow and engage with them on YouTube or Twitter (X)

Once they see you’re not just a “cold email,” they’ll be more open to partnership.

4. Respect Their Editorial Guidelines and Tone

Vietnamese crypto sites have different standards depending on their audience. For example:

Coin98 prefers polished, technical content focused on DeFi or token utilities
Tapchibitcoin leans toward industry news and neutral reporting
Game6.vn favors light, game-related content with visuals

Tailor your content to match their tone and never send duplicate articles used on other blogs.

5. Negotiate Fairly and Transparently

If the publisher offers a paid package for content placement, negotiate fairly. Many Vietnamese crypto blogs operate independently and rely on monetized content. Being upfront about your budget and expectations leads to smoother collaboration.

Don’ts: Common Mistakes That Hurt Outreach in Vietnam

1. Don’t Use English-Only Outreach Templates

Sending a standard English template to multiple Vietnamese sites is a quick way to get ignored—or blacklisted. It signals that you don’t care about localization. Even worse, you risk being seen as spammy.

Always translate (and adapt) your pitch for Vietnamese readers.

2. Don’t Over-Promote or Shill

Vietnamese crypto communities are highly skeptical of hype-heavy marketing. If your pitch includes terms like “groundbreaking,” “moonshot,” or “100x token,” it will likely get rejected or mocked.

Stick to facts, use cases, and real value, especially when dealing with professional publications.

3. Don’t Ignore Smaller Publishers or Communities

While big names like Cafebiz and Coin98 get lots of attention, smaller niche blogs and local influencers can drive powerful backlinks—often with better engagement.

A blog post on a lesser-known DeFi community site might bring targeted traffic and a contextual crypto backlink Vietnam that supports your long-term SEO.

4. Don’t Bypass Community Moderators

If you want to post in a Facebook or Telegram group, never drop links without permission. Group admins are protective of their spaces and will ban accounts that self-promote without engaging.

Instead, message moderators first. Offer to sponsor an AMA, giveaway, or educational session. That’s how most real connections are formed.

5. Don’t Assume All Backlinks Are Equal

Some agencies offer “cheap Vietnamese backlinks,” but these are often from PBNs (private blog networks) or spammy sites with low credibility. Google’s algorithms are smart enough to devalue or penalize these.

Focus on earned, editorial links from respected sources. It’s better to have 5 quality backlinks from trusted Vietnamese domains than 50 low-quality ones.

How to Measure the Impact of Vietnamese Backlinks

Once your crypto backlink campaign in Vietnam is live, monitor success using the following KPIs:

Local keyword ranking improvements on Google Vietnam (e.g., via Ahrefs or SEMrush).
Referral traffic from Vietnamese domains to your website.
Increased engagement in local communities (Telegram joins, FB comments).
Domain authority growth with regional relevance.
Search Console impressions for Vietnamese terms.

Over time, you’ll see stronger brand awareness, improved SEO visibility, and higher conversion rates from Vietnamese users.

How CryptoSEO.it.com Builds Regionally Targeted Backlink Campaigns

At CryptoSEO.it.com, we specialize in regionally optimized crypto SEO, blending global strategies with local expertise. Our approach to Vietnam link building Web3 includes:

A curated network of publishers and community admins across Vietnam.
Native Vietnamese content writers who craft SEO-friendly articles.
Outreach teams fluent in both English and Vietnamese to ensure proper cultural alignment.
Proven case studies with exchanges, NFT platforms, and DeFi projects breaking into Vietnam.

We don’t just build backlinks—we build lasting trust and regional authority for your brand.

Localized backlinks are a powerful lever for long-term success in one of Asia’s fastest-growing crypto markets. Whether you’re launching a new product or expanding an existing platform, now is the time to invest in Vietnam crypto outreach.

Schedule a Vietnam-specific backlink consultation with CryptoSEO.it.com and let us help you build a regionally resonant SEO strategy that ranks, converts, and scales.